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  Turning opt-in leads into customers is a top digital marketing goal for many companies. Yet optimizing sales conversion rate results is much harder than it may appear. Part of the challenge to optimize sales conversion rate involves attracting qualified leads. The more qualified they are, the more likely you can boost your sales conversion. A bigger challenge to optimize sales conversion rate is first learning as much as possible about each opt-in lead. That's so you can personalize the content you provide along their journey. This can lead to higher sales conversion rates. Here are three digital marketing secrets to help you turn opt-in leads into customers. By optimizing sales conversion rate, you can see your revenues increase. Digital Marketing Secret #1: Get Qualified Leads by Focusing on Your Target Audience Knowing your target audience is perhaps the top priority in marketing. That's because these are the people and organizations most likely to buy your products and se